With the Christmas season fast approaching I have a feeling that the barrage of catalogs that are headed to my apartment is not going to abate. My wife and I don’t mind the Patagonia catalog, but beyond that singular great piece of cataloging, the rest are annoying and an environmental drain. In addition, one of the benefits of living in NYC is that you have all the shopping you could want without the catalogs, so I want to stop getting so many stinking catalogs. I have looked into the Direct Marketing Associations website, but the process seemed annoying and I think it cost me money….which is ridiculous.

So I was excited to see that there is a new website out there, Catalog Choice, devoted to ending this mountain of catalogs filling our tiny mailbox. I have signed up and will report back on the success of this service in curtailing our catalog problem. (It would be kind of funny, if this site were just the Direct Marketing Association harvesting email addresses. If that is the case at least spam doesn’t have such a major environmental impact and my gmail is pretty good at protecting me).

By the way, if you haven’t listened to the National yet, make it a priority. You can most likely find them among my Last.FM selections.

by Tyler, CEO